Ready to turn bold ideas into measurable impact?
Bring Your Marketing into the LAB
At Fab Four Labs, we don’t just run marketing campaigns, we engineer them. Using our four pillars of successful marketing: the Right Audience, the Right Medium, the Right Message, and Real Results, we custom-build marketing that drives success.
Why a LAB and Not an Agency?
We start every engagement by examining your brand, your business, your goals. We invest the time to understand what makes you different, where you want to go and what success looks like. Then, we take that insight into the LAB, where we apply the four pillars of marketing.
There’s a reason we can do this well. Greg Alexander spent 18 years at iHeartMedia, where he learned firsthand how media gets packaged, priced, sold, and negotiated. We know when a rate has room to move, which add-ons are worth taking, and which flashy placements won’t do much for your business. You get that perspective before you commit the budget, not after.
The Four Pillars Behind Every Campaign
Audience
Reach doesn’t mean much if it’s the wrong crowd, so we focus on the people who genuinely matter to your business.
Medium
Every channel has a job, so we pick the mix around how your audience behaves, not habit or hype.
Message
We write for the real person on the other end and the place they’ll see it, then test and sharpen as we learn.
Results
We define success up front, watch performance while the campaign runs, and act on the numbers. A campaign should be managed, not just run.
Meet the Team
Greg, Andrea and the rest of the Fab Four Labs team bring media leadership, brand strategy, creative direction, and digital and account expertise to every engagement. Get to know the people behind the work and read their full bios here.
Who We Work With
We do our best work with growth-minded companies that see marketing as an investment in the business, usually established or growing brands ready to put real budget behind the right plan. We’ve also helped startups find their footing. If you’re not sure whether we’re the right fit, just ask. We’ll tell you honestly.
