It’s time to turn the table around
About Us
We’ve spent 25 years behind the curtain, watching how campaigns are built, budgets are allocated, and media choices are made. After helping over 1,000 clients from the media side of the table, we are taking that expertise to the client side. Fab Four Labs was created to give you the insider edge. We know what works, when it works, and how to pull the right levers to make every dollar count. You don’t need just another agency. You need one with real-world experience inside the machine.
Fab
“Fab” is a nod to my fabulous family—my wife Andrea and our daughters, Julia and Hannah. It also represents the standard we hold ourselves to: delivering fabulous work for every client.
Four
The “Four” represents both our family of four and the four pillars behind every successful marketing campaign: Audience, Medium, Message and Results. Four pillars that guide everything we do.
Labs
Every client enters the “Lab,” where we build a marketing approach around their unique goals and needs. “Labs” also pays tribute to Can Do Canines, a nonprofit close to our hearts that trains assistance dogs—many of them Labrador Retrievers.
Meet The Team
Greg founded Fab Four Labs to give brands a smarter, more informed approach to media and marketing—connecting media strategy, partnerships, sponsorships, influencer programs, and creative around one clear business goal.
GREG ALEXANDER, President & Founder
Experience & Perspective
18 years at iHeart Media Minneapolis, 4 as Market President. Under Greg’s leadership, iHeart Minneapolis was in the Top 5 for cash flow throughout the entire country. Greg worked with local and national advertisers, built strong relationships across the corporate community, and developed programs around each client’s goals, not standard packages. His seller-side media experience now shapes how Fab Four Labs works today.
With that insider experience, he is able to help clients weigh opportunities, ask sharper questions, and invest with more confidence. He currently serves as Executive Board Member of Chad Greenway’s Lead The Way Foundation and a Member of the 3M Open Board. He has also served on several civic boards, including the M Health Fairview Philanthropic Foundation Board, Minnesota Sports and Events Champions Council, M Health Fairview Masonic Children’s Hospital Philanthropic Board, Minnesota Brain Injury Alliance, and the Minnesota Broadcasters Association.
Andrea Weinreb is a seasoned creative professional with over two decades of experience in graphic design, brand strategy, and project management. Known for her ability to blend artistic vision with strategic thinking, Andrea has led high-impact campaigns across print and digital platforms for agencies in New York City and Miami.
ANDREA WEINREB, Chief Marketing Officer
Experience & Perspective
Her career spans agency roles, freelance consulting, publishing, and leadership positions in both corporate and nonprofit sectors. Andrea’s design expertise is complemented by a strong background in client relations and team leadership. She has guided creative projects from concept to production, directed photo shoots, and managed large-scale marketing initiatives for industries ranging from luxury real estate to education and retail. In every role, she brings a unique mix of creativity, precision, and warmth—qualities that have made her a trusted partner to clients and collaborators alike.
Beyond her professional work, Andrea is deeply engaged in community service. She has served in leadership roles with the Northwoods Chapter of the National Charity League, M Health Fairview Masonic Children’s Hospital Fashion Fest Committee, and Can Do Canines, where she sits on the Puppy Program Advisory Committee and the capital campaign steering committee.
With over six years of experience in freelance video production, Jordan has worked across a variety of industries from corporate to sports media. He holds a part-time role with the NFL as a Live Content Correspondent at Minnesota Vikings home games capturing in-game content for the league and teams to use on social media.
JORDAN LUNDELL, Content Director
Experience & Perspective
Jordan captures game-day footage for the NFL and its teams to use on social and leads long-form video production full-time for St. André Golf, a comedy driven golf brand based in Atlanta. At Fab Four Labs, he turns campaign strategy into video and social content built for the platform and audience. He combines production craft, an instinct for live moments, and a sharp sense of pacing and personality to create work people want to watch. In his free time, Jordan takes on freelance work, helping brands tell their stories through creative, high-quality video.
AJ MANSOUR, Digital Director
AJ brings nearly two decades of experience in digital strategy, content, audience development and integrated marketing. He combines strategic thinking with hands-on creative expertise, helping brands turn ideas into content and campaigns that connect with the right audiences and drive measurable results.
Experience & Perspective
AJ spent more than 18 years with iHeartMedia, leading digital strategy, business development, podcast innovation and audience growth across multiple markets. He helped build nationally recognized digital platforms and developed integrated campaigns for local and national brands.
Today, AJ brings that experience to Fab Four Labs, with expertise spanning digital advertising, social media, content creation, video, podcasting and web strategy. His strength is simplifying complex challenges and turning smart ideas into marketing that gets attention—and results.
VALERIE LORD, Account Manager
Great marketing requires more than creative ideas. It requires organization, communication, and flawless execution. That’s where Valerie shines.
Experience & Perspective
With a background in administration, sales support, project coordination, and client services, Valerie helps keep Fab Four Labs Marketing running smoothly behind the scenes. From managing timelines and coordinating projects to supporting client communications and streamlining day to day operations, she ensures every detail is handled with care and every project stays on track. Throughout her career, Valerie has worked with organizations ranging from startups and technology companies to nonprofits and national events, building a reputation for being dependable, proactive, and solutions focused. Her experience with CRM management, process improvement, contract administration, and executive support allows our team to move faster while delivering an exceptional client experience. At Fab Four Labs Marketing, Valerie is passionate about helping clients succeed by creating structure, solving problems before they arise, and making every interaction seamless from start to finish.
MILTON, Chief Lab Officer
Every great lab needs a Lab. Milton has been part of the Fab Four Labs family since long before there was a Fab Four Labs. Now a beloved 12-year-old Labrador Retriever and retired therapy dog, Milton has spent his career bringing people together, lowering stress levels and reminding us that sometimes the best meetings involve a walk.
Experience & Perspective
Milton’s career in service began long before Fab Four Labs. Born in Maple Grove, MN, with a little Canadian heritage from his mom, Milton received part of his training at the Faribault Correctional Facility through Can Do Canines’ prison training program. After discovering he had allergies and could no longer be considered for assistance dog work, he went on to serve as a therapy dog for two years at Masonic Children’s Hospital and another two years at Meadow Ridge Elementary in the Wayzata School District, bringing a calming presence to kids, families, teachers and staff. Today, Milton brings that same perspective to Fab Four Labs. He reminds us that relationships matter, a calm presence goes a long way, and every successful Lab needs at least one actual Lab.
His Expertise
Creating positive company culture, client greetings, building relationships, and reminding everyone not to take themselves too seriously.
